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I developed a collateral system for Liberty Mutual Insurance which consists of fourteen product brochures, a parent brochure, and a folder to package them all.
The name of the service is Protector Series so I appropriated the color cells from the US military medal ribbons that you usually see on dress uniforms. This adds an air of tradition, establishment, and safety.
In this cover, I used the verticle lines in the building to steer the viewers eye from headline to copy
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